Secondary Audience Research

NME Magazine

NME aims for an older target audience which is around the age of 24. NME’s audience is mainly for males but has a lot of female readers;

MALE (69%)

Female (31%)

NME’s magazine is sold for more than Kerrangs, which shows that NME is made for more of the middle class and is aimed at the people with more money to spend on the magazine. NME’s layout looks more expensive and organised compared to Kerrangs which shows the price difference and that it is correct to differ the price and not compete against each other for price.

Kerrang! Magazine
My magazine music will be based on Charts music, there are the same sort of ideas in some of the magazines i have researched and i will use these to help me in developing my own magazine. 
Kerrang magazine is one of the magazines that will help me to develop my own magazine.

I have studied this profile and have found out that the target age for Kerrang magazine iis 19 years of age, which fits into my magazine target age. Kerrang has a more male target, but is for female viewing as well. As I want to target both male and females I will alternate with female and male artist for my main image. Both a male and female artist can be good for either sex, they can either have the sex appeal or the inspirational appeal.

Most readers use their income or money on:
- Music - on average purchasing around 31 albums a year
- Gig tickets,
- Active consumers of clothing, mainly brands which favourite their age range and style 'tribe',
- Gaming and the latest technologies eg. the iPod - in which their passionate side for music is consumed,

- 58% say appearance is the most important factor.